PlayStation is "like a ballet," says SVP of global partner development and relations – "looks like it’s kind of effortless, but it’s a lot of work."
According to Sony’s outgoing SVP of Global Partner Development and Relations, PlayStation is like a well choreographed dance.
The company’s Phil Rosenberg will be heading off to pastures new at the end of this year. But, while he may be leaving, he has plenty of optimism for PlayStation’s future.
“I think we have the smartest, brightest and most passionate people in the world working at [Sony Interactive Entertainment]. They are specialists in areas that need specific expertise. I think that as technology continues to evolve, it becomes more stable, will run faster and that gaming will be an even bigger part of our entertainment world,” he said in a recent interview.
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The exec went on to describe the company’s workings being “like a ballet”, saying while it may all appear “like it’s kind of effortless”, in reality there is “a lot of work” and “heavy lifting” behind the scenes.
“And we’re really good at it,” Rosenberg said.
The exec stated he was “very hopeful and very encouraged by the wind we have in our sails right now”, adding he believes the company will “end this year on a great note”. Meanwhile, while he didn’t go into any great detail, he said all signs point to Sony having “another fabulous year” in 2026.
