Ubisoft reportedly considering fresh business to own Assassin's Creed and other big franchises, co-owned by others like Tencent

Ubisoft is considering the launch of a fresh business unit, part-owned by outside companies, that could manage its biggest video game brands.

That’s according to a new Bloomberg report, which claims that Ubisoft shareholder Tencent is being considered for a minority stake in the new venture.

The move would likely include lucrative franchises such as Assassin’s Creed, Rainbow Six and Far Cry. These series would then be owned by this new entity, rather than Ubisoft directly.

This business tactic could see Ubisoft’s new entity valued higher than the company itself currently, Bloomberg’s report states. At the same time, the Ubisoft mothership would remain owned by its founding Guillemot family – something that has reportedly been a sticking point in discussions over Ubisoft’s future so far.